Better Links Pro is folded into Better Links
Better Links Pro went up in June 2014 as the paid half of a pair. The free plugin made short links on your own domain and counted clicks; Pro added destinations that rotated for split testing, geographic redirects, automatic keyword replacement and Google Analytics tracking.
Here is the honest part. The Pro code never went to wordpress.org and we did not carry it forward. When we brought Better Links up to date for WordPress 7 and PHP 8 in November 2026 we worked from the 1.1.4 code, and the 2.0 release on this page is the whole plugin. Multiple destinations, geo redirects, keyword replacement and GA tracking are not in it. If one of those is why you came, this will not do it.
What you do get is everything the free plugin did, working again. Links on your own domain with a slug you choose, 301, 302 or 307 per link, new window and nofollow as site-wide defaults or per link (the 1.x nofollow setting never actually applied; that is fixed), link categories, the fetched page title when you leave the title empty, lifetime and 30-day click counts, a bookmarklet and a Pretty Link importer. The classic editor gets an insert button; in the block editor you paste the link or use [bl id="123"]text[/bl].
The AJAX endpoint any logged-in user could call is now locked down, and the year-long redirect cookie that doubled as an open redirect is gone.
